As I was researching various social media trends, educational trends, and demographic trends, I found that a common public relations trend was content marketing. Content marketing was discussed in one form or another at almost every website or blog that I visited. The explanation of content marketings effect on the PR community is that in order for one's company or organization to get on top of the professional pyramid, there content needs to be superior. The content published also has to reach different multi-media platforms such as blogs, podcasts, videos, case studies, press released, and on-line articles. Impressive content marketing succeeds others because of the effort put into the creation of these different social platforms. Audiences choose to read information based on the content and credibility of the source. If one has high credibility and there content exceeds others then they will become more well known. Content marketing is the new cornerstone of communication and a public relations trend that is sweeping the industry.
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