Pinterest

Pinterest is a social photo sharing website that allows members to share photos and pins to post on each others boards. In order to become a member of Pinterest, you have to request or receive an invitation from a current user. After about two weeks of processing your request, you are invited to join the Pinterest community. Most members create various different boards to represent their different pins such as "my style", "home and decor", "places I would like to visit", etc.

I am currently an active user of Pinterest and am very satisfied with the website. I think that it is a very creative website that allows its users to express themselves through various images. The boards that I create on Pinterest represent the kind of things that I am interested in and shows others more of my personality than many other social media websites do. I think that Pinterest is an interesting way to promote a company and show the kinds of products and services that clients offer. Most of the photographs posted on Pinterest circulate throughout the website and remain public information for anyone to see. Allowing all members of Pinterest to see what your client offers creates the opportunity for a new audience and market. Overall, I think that Pinterest is an excellent source for PR, marketing, and communication in general.

PR Trend--Content Marketing

As I was researching various social media trends, educational trends, and demographic trends, I found that a common public relations trend was content marketing. Content marketing was discussed in one form or another at almost every website or blog that I visited. The explanation of content marketings effect on the PR community is that in order for one's company or organization to get on top of the professional pyramid, there content needs to be superior. The content published also has to reach different multi-media platforms such as blogs, podcasts, videos, case studies, press released, and on-line articles. Impressive content marketing succeeds others because of the effort put into the creation of these different social platforms. Audiences choose to read information based on the content and credibility of the source. If one has high credibility and there content exceeds others then they will become more well known. Content marketing is the new cornerstone of communication and a public relations trend that is sweeping the industry.